Make your Facebook page stand out from the crowd
Is your Facebook page attracting your potential customers?
Do you post regularly and utilise all the tools at your disposal? Or did you create a shell of a page and only post every and then?
In this article, we’re going to show you how you can leverage your Facebook page to attract your ideal customers.
Why your Business Facebook page is so important
Facebook has a staggering 2 billion users and that number is growing steadily since its founding. Facebook’s huge number of users is also the reason there’s so much success when looking to reach the market. However, while that is true, being able to reach your target audience is really difficult, especially when you’re faced with all the competition and “noise”.
There are many ways to improve your business with an effective digital marketing strategy. And one of the easiest (and cheapest) ways to do this is by having an audience-optimized Facebook business page.
This means more than just posting funny cat videos to attract a following. We’re talking about increasing the quality and value your page is providing to the market.
12 key tips to improve and upgrade your Facebook page
If you’ve just been going through the motions on your Facebook page, it’s time to do a min-audit and see where you can improve things.
We’ve compiled a list of 12 tips that you can use to upgrade your Facebook page.
1. Use long-tail keywords instead of shorter ones
What are long-tail keywords? It’s like saying “prescription single-vision reading glasses” instead of just the word “glasses” which could include drinking glasses.
Adaptive search engine optimisation allows you to use a more natural way to optimise your web pages including your Facebook business page. In general, users often use longer sentences when searching for something specific and this will count as long-form keywords.
The results will differ for every search according to the keywords typed into the search engine. If you don’t want to receive the result of a broad-term search by simply typing in “glasses” then rather make that term more specific to what you’re looking for. Even though long-tail keywords might get less traffic, they are better for conversion rates.
2. Use captivating images
Images prove to be one of the best ways to get the attention of your readers. As people scroll the feed, very often it’s the image that catches their attention. Facebook pages or posts with pictures tend to get more views and engagement compared to those pages without pictures. There are many sites like Unsplash, Pexels, and Pixabay that provide quality gratuity-free images.
3. Link to your Facebook page
Try and link back to your Facebook page as much as possible as this will generate more traffic to your business page. Trust us, you’ll appreciate the traffic. You can do this in newsletters, as well as other online avenues and networks where you can share your posts and link back to your page on your Facebook business page.
4. Use all the tools available to you
Facebook has created so many great features to help your page stand out.
Also, remember that Facebook Groups are highly preferred by the algorithm so be sure to invest time and energy into growing yours.
5. Invest in videos
Online platforms like YouTube, Instagram, and Facebook see a lot more engagement and support from their followers and visitors because of the videos. If we go back to the fact that human beings have a short attention span, it’s easy to see why having videos on your Facebook business account is beneficial.
While pictures do a great job at attracting viewers and potential customers to your business, videos work even better. Many small businesses can take the liberty of posting “how-to videos”, or product guides and customer feedback. Live videos are very popular amongst the viewers and create a higher level of trust and transparency between you and your audience.
6. Encourage engagement
Your viewers have more trust when you interact with them like a “real” person. You can reply to your reader’s comments, and encourage them to like and follow your business page. When you’re actively engaging with your viewers, this will encourage them to actively engage with you and others.
7. Timing is everything
Timing is everything because just like with anything, traffic seems to peak at certain times more than it does others. The same applies to Facebook peak hours which range approximately between 12pm and 3pm. This is crucial because more people will see your post during peak time and thus be more inclined to link back to your Facebook page. This is good for driving traffic to your website too.
8. Plan your “content count”
If you haven’t got to this part yet, then ask yourself how much content you want to post? You can calculate this amount according to day, week, or month for that matter. However, you should bear in mind that even though more content is good, too much content could frustrate your viewers.
When it comes to the amount of content that you publish, some people prefer to keep it to a minimum. After all, you don’t want to come across as an annoying spammer. You can also check statistics and your own analytics to see if your posts are overwhelming your viewers and reducing engagement. From here on, you can establish how many posts to do by day, week, or month.
For some helpful tips on creating a content calendar, check out this article here.
9. Promote, promote, promote
Take the liberty of promoting successful posts on your Facebook page, especially those that engage well with the audience. In this way, you’ll create more traffic to your website, in the same way as you would by linking to your website.
We suggest mentioning the most impactful posts in your weekly email newsletter and give your viewers great content even when they’re not directly on your Facebook page.
10. Be humble and don’t blow your “horn”
There’s a fine line between promoting your brand and blowing your trumpet. People don’t want to hear you brag about how awesome your brand is. Instead, they’re looking for help and a solution to their problem. With that said, it’s best that you simply lend a hand by helping your customers and potential customers (other viewers). Give them a solution to their problems. This is also a good way to engage with your audience and create trust and loyalty to your brand.
11. Keep it real
It’s easy to copy someone else, steal their ideas and make a fast improvement, but that will cause more damage than good. You must try to be original and not blend, but instead, stand out from the crowd. Your brand is unique and if you’ve copied another company, you could risk losing trust and loyalty from your audience, current and potential customers.
12. Make sure that your Facebook page information is correct
It’s only natural for viewers to want to learn more about your brand and services. With that said, one of the most important things to remember is to make sure that your details on your business account are correct. Your details include your “name, address, and phone number”. With your correct details available, people can then contact you for more information and to order or buy products.
Be sure to check your “about” section and see if it needs updating. Your overall brand voice, mission and goals may have shifted since starting your company and/or Facebook page.
The takeaway
Facebook is wonderful to use in your digital marketing strategy as it helps even medium to small businesses market more efficiently without the higher price tag. Facebook for businesses and individuals has many great tools to use. It assists with retrieving statistics and makes posting content simple. If convenience isn’t enough, they also offer rewards through ad campaigns which is well worth the investment for businesses to bring in a good return on investment.
Don’t let your Facebook page become outdated and stale. Use these tips to keep your content fresh and relevant so that you can attract your ideal customer to your business.
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