Save time by using some of these content ideas for your business
It’s not only writers that can suffer from writer’s block; business owners can also struggle to find great content ideas.
As we live in a digital world with enticing social media to enjoy, it’s important to publish fresh content regularly. Not only does content creation add value to your audience, but it also positions you as the expert.
If you’ve been wondering what topics to post about, then keep reading because we’ve got you covered.
The purpose of posting content for your business
Before we jump into some exciting content ideas, let’s first highlight why you need it.
It can help to build awareness toward your brand
Every business has a brand; this is its signature and the thing that people recognise them by. For example, Nike represents sports and the courage of athletes with their slogan “just do it.” Everybody knows the iconic logo that goes with the company’s brand. Building brand awareness means that people become familiar with your products and services and they learn what to expect from you as a business.
Content ideas can build new relationships and strengthen current ones
You need content produced to help keep up the relationship with your buyers and viewers. This, as we’ve mentioned, will help to continue to nurture existing relationships with customers. Just as it is good for nurturing, it also helps build new links with others.
Providing valuable information to others for free is a fantastic way to build social proof, trust and loyalty.
It works for your marketing strategy
You can use content across all your marketing branches. Touching back on what was briefly mentioned earlier in this post; marketing can help deliver your message. This can span across social media networks of the business, as well as via other marketing campaigns like emails and newsletters.
Helpful content ideas to spark your interest
Now that you understand the crucial importance of having content, let us help you get creative through our list of 25 content ideas.
1. Talk about the things that didn’t work for you
Everyone could use some help and when you’re willing to share things that didn’t work for you, you’ll help many of your readers. Your audience will appreciate your vulnerability and authenticity.
Obviously, you don’t want to paint a negative or unprofessional picture of yourself or your business! So think about a time where you messed up but were able to save the day.
The purpose of this type of post is not to highlight your company’s flaws, but rather to leave them believing that you and your staff work to a high standard and will do anything to meet customer expectations. Show how you are a problem-solver who will stop at nothing to fix your mistakes.
2. Get cracking on some FAQs
Businesses need FAQ pages to help their viewers find solutions 24/7 where possible. It also will save you the time of having to respond to every query individually. If you’re on Instagram, you can also post an IG Story and use the “Ask a question” sticker. This gives your audience the opportunity to ask questions that you’ll then answer on your IG stories a bit later.
3. Let them know social media is a great tool
Social media in the hands of marketing is one of the most powerful tools around. Write a post speaking of where they can find you on social media. What better way to reach an audience than to use these amazing platforms?
4. Draw up a guide
People are always looking for solutions to their problems. So create some helpful how-to guides. If you’re in beauty, create a guide of how to maintain your eyebrows, for example.
Think of something that will give your clients and audience a quick win.
5. Speak to an expert
What better way to show that you are involved and care about your industry than to create content with the help of an industry expert?
Interview them on your podcast, or film an interview with them for YouTube. Or write an article/blog post and get them to contribute to it.
6. How to deal with distractions
Distractions happen all the time and can lead to a counterproductive response if left unattended. Dedicate your next content ideas topic to one that focuses on coping with distractions.
7. New products, services and launches
Part of your marketing plan will include creating content promoting your new products or services. These can be done in advance of launch so that you build up hype for your promo.
8. Make a post with Gifs
Pictures always have a way of improving the audience’s interest and it also makes something extra exciting.
GIFs take things to the next level because they add a sense of humour to what could otherwise be a bit too serious and even worse boring. You could do a post made up of clever gifs to help get your message across.
You could also use memes but be sure that if you use this tip, it’s still aligned with your brand image.
If your brand is extremely professional and refined, gifs and meme’s will probably seem out of place for the image you are trying to convey.
9. Testimonials
Nothing promotes your business better than enthusiastic testimonials from previous clients and customers. Create content for your blog, and all your social media channels featuring testimonials from your products or from working with you.
Content is the lifeblood of all online businesses.
10. Life’s easier with hacks
If you’re still stuck and not sure about your content ideas, this next one’s for you. Write a post dedicated to hacks or tips to make people’s life easier. Keep the tips on-brand and to do with your services.
11. Ask “Quora” for help
You’ll find an array of questions posted on Quora and this right here is an excellent way to tap into some creative buzz for topics. Use what people are talking about if it relates to your business and do an entire post on it.
12. Give your audience information
Your viewers are always there because they need something solved. So talk about things that will help them.
13. Share a win
Create content with the aim of sharing a business win. Maybe your business was nominated for an award, or you signed a big contract (you don’t have to give details) but share your success! It builds credibility and shows that people are lining up to work with you or purchase from you.
14. Create a tutorial or mini-training
This type of content is similar to the “give information one” but there’s a slight difference. When you give information, you can explain WHY people should be doing something. For example, “7 Reasons to Cut Your Sugar Intake” is a great topic for a health-related business.
Now take it a step further and create a tutorial or mini-training showing them the HOW.
How to budget, how to declutter – you get the picture.
15. Steps to achieving your goals
A great content idea is to help people achieve their goals. Come up with some content linking your business with the bigger desire people have for their lives.
Let’s take the beautician as an example. She can create posts about how to apply eyeshadow (as information, hacks or tutorial) OR she can take it even deeper and create a post explaining how good grooming and learning how to apply makeup correctly can lead to an increase in confidence, which will help you in your relationships and in your career.
16. How to succeed
The road to success is never an easy one but it is a possible one with the right things in place. Help your readers learn how you got to where you are now and how they can journey on their own route to success.
17. What’s trending on the market?
Another excellent one when thinking of content ideas is talking about what’s new and trending. Every industry has its trends to stay abreast of.
Keep your readers in the know by sharing the latest and most exciting developments in your field.
18. Inspiration for your readers
Inspiration is what inspires content ideas topics. Do a video or write a post and speak about things that inspire you to do better or to wake up and take on your day. Everyone needs this and so does your readers. People also love motivational quotes and affirmations, so if they fit with your brand and overall business vision, then create content with this in mind.
19. Talk frustrations
Challenges can be utterly frustrating and businesses are filled with challenges. Another one pinned to your content ideas list is focusing on the frustrations of marketing and the industry. If you managed to work around some of these, why not share this with your readers too and how you overcame these.
20. Holidays options
If you’re able to plan your content in advance using a content calendar, remember to schedule all the holiday posts in advance!
21. A peek into your personal life
While it’s mandatory not to mix business with pleasure, you can give your viewers a quick peek into your world. People follow and support human connections and by introducing a bit of yourself to your followers, they will appreciate it.
Have you recently had a baby, gotten married, had a special anniversary, starting a new position at work? Tell them something about you. In this way, they can engage and relate.
22. What could you do better?
Another good one in the line of content ideas is the fact that you can always do better. There is always room for improvement and with that, you can share a post about something you’ve improved in your business so as to give your customers an even better product, service or experience.
23. A day in the life of you
Again, this post will get to the personal side of things. What’s more personal than discussing your life. So how is your typical day? Share the features that make every day what it is to you and how you run your business. You could show behind the scenes of how your products are made or something else that’s relevant for your audience.
24. Where did it all begin for you?
Dedicating an article to how it all began is an excellent way to gain your readers’ trust. This once again is trust and a personal thing that you’re developing with your customers and prospective.
25. Repurpose content
Of course, one of the BEST things you can do with all the content you create is to re-purpose it! You don’t want to spend hours on a post, only for it to die after one day.
So keep a content bank with all your images and captions so that you can repurpose on other platforms.
If you have a long blog article, you can take snippets of valuable information and use them to create shorter captions for your social media platforms.
BONUS TIP: don’t post the same content on the same platform on the same day at the same time. Schedule your content out so that your posts go out on different days and times across different platforms.
Be careful if you’ve said “Happy Monday” or referred to a specific day in your caption though!
The reason you need to mix and match your scheduling is that if someone has just seen your post on IG, they don’t want to see the exact same post a few minutes later on Facebook.
The takeaway on why content ideas are so important
Content is the lifeblood of any business that aims to get leads and clients from online sources. Content is a tool to help you get your story across to your audience and followers. This is not only an innovative strategy, but it’s also a creative way of keeping in touch and not letting “bots take over the world.”
Content can help to improve your following, reputation and social proof. And as influencers have proven beyond a shadow of a doubt, producing high-quality content can lead to massive sales.
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