Great online content ideas aren’t always easy to come by, especially when you’re speaking about a certain topic throughout the span of the marketing of your business. Some content creators find it challenging to generate new ideas for similar topics without becoming boring.
Coming up with new content ideas can be challenging, especially if you are writing for a niche market.
If you’re open to new ideas and and adaptable to change, our tips will help you come up with new and exciting content ideas.
In this post, we focus on some simple ways you can create exciting ideas and content for your blog or online media.
However, before we jump into some great tips, let’s first see how you can benefit from great online content:
Why Do You Need Great Content?
Online content has a way of wooing readers; not only could you secure a possible lead but you could from that lead create a sales conversion.
Great content improves your online analytics.
Content creation is part of a solid marketing strategy and some benefits include:
- Maximize your content online – The more informative content you can produce, the more you increase the chances of gaining the interest of your viewers. They would be inclined to follow and read your articles, especially if it relates to them. Which is what brings us to our next point…
- Tailor-made for your audience/market – Your content has to be made for your audience better known as your target market. If you’re writing about things that don’t relate to what your business is about or topics that will attract your audience, you may not be able to generate any leads.
- Rank high on search engines – SEO (Search Engine Optimization) is very important for helping your website to rank in search engines. Your content has to implement SEO in order to do this whilst still maintaining high quality and sharable information.
- Gain even more traffic – if your content online is of excellent quality and organic, as well as used correctly alongside your business social media platforms, you can increase the chances of shares and increase the traffic to your site.
- Value for your money – the first thing that usually gets axed when it comes to budget cuts always tends to be the content marketing side along with the writers. However, as a business owner, you don’t have the time to create informative posts and by being able to generate new content each month is not only good for your website but also for your business. Content doesn’t have to be expensive, but what it does demand is sufficient time to create.
Now you know why content is so important to your business, let’s discuss some great ways in keeping your content fresh and shareable.
We understand that coming up with new ideas to complement your content can be difficult. Additionally, as a business owner, you may not have the time to do this all on your own, so involve your team members in the process of generating new ideas.
Your 10 hot tips for creating excellent content and staying inspired!
Think out of the box when generating new content ideas.
1 – Write for Your Market
As a general guide, you could take your target market into account, as we’ve mentioned a bit earlier on in this post. Some basic things to consider are what their age group, do they have dependents, are they entrepreneurs, or are they students, as well as the industry as a whole. These all play the vital role you need to create good content for your target audience.
2 – Prioritise Your Visitors
Think of your visitors as the vital means to your business success, without your visitors, your product may not even experience sales at all. In business, it’s never about you and your needs, it’s always about what you can do for your customers or clients. Your website should be easy to navigate and use, it should be safe for when your customers fill in sensitive information and make purchases. Always consider the “user experience” when designing your website.
3 – Use Simple, Clear English
Make sure that your readers can understand what you’ve written. You want them to understand immediately what you’re trying to say, so skip the industry jargon and lingo. Another thing to also bear in mind when you write content is to keep the tone of your writing friendly. Adopt a casual style that people can relate to, rather than sounding overly formal and unapproachable.
4 – Keep it Relevant
When considering your blog and the content you want to use, you must remember that keeping it relevant is very important. Straying from the topic won’t hold your reader’s attention and may not even answer the questions they came to the site in the first place to find.
5 – Get Your Readers to Participate
Even though this might not be directly related to the content you write, keeping your readers involved is essential. Surveys and polls can help create engagement between you and your readers.
6 – Remember Special Events
If your company often engages in charitable events or events that involve the public, then this is doable to have on your website. If you let your readers know what you’ve been up to and how you can benefit them through a newsfeed, blog or newsletter, it can encourage engagement.
7 – Be a Trendsetter
Here’s another part that social media content helps with. Staying informed about the latest within your industry is a plus for content creation and creating engagement amongst your readers and your products.
8 – Lend a Helping “Idea”
When considering your readers and how to write content that is informative, you want to think about ways you could help them. These may include tips, how to, or simply put “life hacks” to simplify tasks that would otherwise seem difficult. Creating insightful posts like these can greatly improve your reader base.
9 – Solve Problems
Even when you’re not directly dealing with your visitors, you want them to know that your product or your service is able to help them with their problems.
This is also a great opportunity to highlight your business by telling your readers how your team was able to help other customers solve their problems by using your product or service. People appreciate sound advice and good help when they need it.
10 – Don’t Try Too Hard
Of course, you need to work hard in business, but when we say don’t try too hard we mean that your content should not seem to be forcing your customers or potential customers to purchase a service or product.
Rather give them the tools they need to make an informed decision on their own, because this will also help create a basis for referrals. If your service works for them, it could work for their family and friends, and before you know it the word will be out how well you do.
The Takeaway
When it comes to creating new content ideas, the most important factors to remember is that you ultimately want to convert your readers into loyal fans and hopefully customers. The way to do this is to generate interesting, informative or compelling content that they can’t live without.
We hope these 10 tips will inspire you to think out of the box when creating new ideas. Don’t be afraid to add your own original concept and style to further enhance your content creation efforts.
Your staff are a great resource for content ideas.
Remember that being genuine and helping people solve their problems will promote the “know, like, trust” factor that is crucial to building a solid online presence.
Involve your marketing team and arrange creative brainstorming meetings to gather as many great content ideas as possible. As a team, you will be able to generate loads of interesting ideas that can be turned into valuable, sharable content for your readers to enjoy.
