If you’re a regular to our blog, you know that we love talking about digital marketing and Facebook advertising in particular. Today we’re going to shift gears a bit and focus on our second favourite social media platform after Facebook, and that’s its little sister: Instagram. When it comes to digital marketing strategies, having a…
Great online content ideas aren’t always easy to come by, especially when you’re speaking about a certain topic throughout the span of the marketing of your business. Some content creators find it challenging to generate new ideas for similar topics without becoming boring. If you’re open to new ideas and and adaptable to change, our…
We run a LOT of Facebook ads. We have clients spending anything from R300 to R30000 per day on the platform, so we’ve learned a thing or two about what really works. Facebook advertising is incredibly easy to set up, but if you or your marketing team make careless errors and overlook some key points,…
Digital marketing can help you improve business and reach long-term business goals when applied effectively. Within the wide web of analytics and tools that can help make sense of all the statistics and data, vanity metrics have become a constant with some business owners. When we look at vanity metrics, for instance, this is one…
If you’ve tried Facebook Advertising, and didn’t see great results, this blog post is written for you. It’s easy to get caught up in the technical troubleshooting guides to help you optimise your campaign, but we want to take it one step back. Sometimes the highest quality pictures and the most cunningly crafted ad copy…
One of the many challenges of digital marketing is the fact that everyone has access to the internet. This may sound contradictory because access to the internet means that more people can find your business, the challenge comes with competition within the market. The internet allows your market and target audience access to platforms that…
When it comes to digital marketing, making use of emails is a great way to create leads, convert them into warm leads and eventually sales. There are over 2 billion email accounts in the world today, given the reality that one person may own several accounts but only use one or two of those active…