Use these EASY Digital Marketing Tips To Promote Your Business
Digital marketing is one of the most important factors for business success today. Everything revolves around being online. If you have a look around you, you’ll see that absolutely nobody goes without their cell phone.
This is the time to pour time, energy and focus into building brand awareness and reaching new clients.
We are living a technology-filled lifestyle and businesses that are not online will likely lose out on potential customers.
In this post, we share 8 simple digital marketing tips that may help your business.
What is digital marketing?
Digital marketing is a bit different from traditional in the sense that it only uses digital means to “spread the word” about new products, services and company brands.
Before exploring these essential digital marketing tips, let’s first check out what makes digital and traditional marketing so different from each other.
Digital VS Traditional, What’s the difference?
The biggest drawback to most forms of traditional marketing is that there’s no reliable data to prove their effectiveness.
Do you know how many leads you acquired from the billboard you spent a small fortune to place on the side of the highway? How many millions of cars passed it without a second glance?
One of the biggest advantages of digital marketing is the power of targeting and analytics. These platforms track every impression, click and action on your posts or ads.
Traditional marketing
Traditional marketing is more expensive than its digital counterpart.
There’s no interaction with customers on a (direct basis)
In many cases, the business owner may never see who their customers are when it comes to traditional marketing.
It’s WAY more expensive than digital marketing options
Traditional marketing calls for a bigger budget for advertising purposes.
TV and radio commercials
You’ll see those Rands put to work using TV and radio commercials to advertise your brand.
When advertising during peak hours the rate will definitely be affected. With more traffic, it means you’re getting more views and more listeners and thus it will become more expensive.
Billboards and banners
More money goes into this form of advertising because you have to pay to have your business on a billboard or banner. Not to mention, having to pay the company that sets up the billboards and banners for you.
Vehicle wraps
Wrapping vehicles is another form of banner advertising. When branding vehicles through wraps to advertise your business, it allows your brand to be mobile and continue to work while you’re off the clock.
The downside is that not many people take notice of the branding (there’s no way to track their effectiveness) and if you or your representative drive poorly in a branded vehicle, you will instantly tarnish your reputation.
Digital marketing
The digital market has so many positive attributes including but not limited to the following:
It’s affordable
For SME owners, this is a very cost-effective option because small businesses don’t usually have a large enough capital to run. Most of the digital marketing aspects are either free or very affordable.
Many tools are free
Again, there are free help and tools online that will benefit your digital marketing efforts and continue to help your business grow.
Think about the different ways you can connect with people just with Instagram, for example.
You can post in your feed, comment on other people’s posts, respond to direct messages, record Live, do Instagram Stories and even upload videos on IGTV.
ALL these options are 100% free and that’s just Instagram. Imagine your reach if you decide to go all-in on multiple channels, like we have. Check out our article about this exact strategy here.
You have limitless potential to reach your perfect clients by using the free tools available to you on social media.
Personal connection with customers
In digital marketing, you can enjoy a far closer relationship with customers. You’ll get to know who they are through engaging in comments and doing live videos, like Facebook Lives.
Reach more people in a wider audience
Digital marketing offers almost limitless boundaries and this makes it easier to reach your market no matter where in the world they are. This is good for your brand as more people can familiarise themselves with your business.
The platforms are easy to use
When it comes to digital marketing tips, we need you to know that marketing on a digital platform is a lot easier than the traditional way. Most digital marketing aspects can be considered as a “plug and play”.
It’s relatively easy for a solo-entrepreneur to set up an Instagram Business Account and Facebook Business Page. It does require you to create content but it’s far easier to create content for social media compared to traditional marketing.
If you were trying to create your own T.V. ad, for instance, you’d require a producer, director, cameras/videographers, make-up artists, sets etc.
But with social media, you just open your phone and start speaking to the camera.
8 easy digital marketing tips to boost your business
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Manage your Facebook ads with the ad manager feature
Like we’ve already mentioned when practising digital marketing for the greater good of your business, there are indeed a lot of advantages. Many digital platforms such as Facebook and Instagram offer free tools to help make things easier for your business.
Facebook Business Manager helps you manage several business pages without physically being present. You can customise the settings to suit your needs. This tool from the social media giant will also help you reach a larger audience and have control over campaigns.
We’ve created a helpful tutorial to help you if you haven’t created your Facebook Business Account as yet.
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Polish up your business LinkedIn profile
LinkedIn is not just for individuals searching for jobs. The social network also allows business owners to showcase their business on the platform too. In other words, you can use it to create or build on your brand’s image.
Some people prefer using LinkedIn over Facebook, especially in the B2B space. It can be a powerful platform to network and create prosperous business partnerships.
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Link back to your business website
If you have a LinkedIn account or other pages online, you can take the opportunity to link back to your website. This is a cost-effective way to drive traffic to your website where you are more likely to convert viewers into customers.
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Create a following on Instagram or YouTube
We understand that not everyone wants to be in front of the camera, but let’s face it, brand awareness is built by putting yourself out there.
Instagram and YouTube have tremendous reach and allow small businesses to showcase their products and skills.
And they’re free!
Yes, there’s a need to create eye-catching visuals and binge-worthy captions, but the best thing you can do is just start.
It’s important to realise that you want to put your business front and centre where your ideal customers’ eyeballs are: their social media feeds.
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Blog or Vlog
Building your audience is all about what you can give them. You need to deliver on your promise of a better life or a problem solved by using your products or services.
You also need to prioritize content creation such as blogging for vlogging.
When it comes to your website, blogs are a great way to use SEO to get more traffic to your site.
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Show that you’re human too
When it comes to digital marketing tips, one of the major ones is the establishment of a “human connection”. This is crucial when building trust with your customers and audience. Remember, your audience is more than just a fan base.
They’re potential customers.
Use digital marketing through social media to engage your audience and to keep them informed.
Like and respond to comments because this makes people feel appreciated and valued.
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Use remarketing to your advantage
What exactly is remarketing? Simply put, when you remarket, you also reconnect with people you have already marketed your brand to. This group of people have already visited your website and are already familiar with your product.
Google allows you to use this in the form of ads to “lure” in the same audience and thus “remarket” to them.
If you’ve placed the Facebook pixel on your page you can also create audiences of people who have visited your website. You can then show targeted ads to this group of people.
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Place your ads strategically
The fastest way to ramp up your digital marketing efforts is undoubtedly, by placing ads on Facebook and Instagram.
You can use paid ads to promote your lead magnet, get people to sign up to your webinar and to create brand awareness.
The key is to be on point with your targeting when you set up your ads.
There’s so much more to Facebook advertising than just clicking the “boost button” on your post. In fact, we wrote an entire article about why the boost button is not the best way to market your business.
The takeaway
Digital marketing is easy and a must-have in our digital era.
If this is something you’ve only ever dabbled with, it’s time to get serious and commit, because chances are your competition is already ahead of the game (but this doesn’t mean you can’t catch up!).
Building your presence online takes time and commitment. But just be consistent and you will start to see results.
If this all seems overwhelming, remember you don’t have to do it all yourself.
You could also seek help from a trusted digital marketing agency.
Work with people who are determined to help your business grow and who can take away the stress of having to create ads and content.
That way you can focus on serving your customers and making more sales.
Get help now
Apply for a FREE Strategy call if you need help with:
– content creation (blogs, email newsletters)
– paid advertising on Facebook & Instagram (more leads = more sales!)
– regular social media posting on various channels (save yourself HOURS of time and effort)
