We’ve spent a lot of time talking about Facebook marketing and how essential it is to be active on the platform to boost your business. But keeping active on your Facebook page and placed paid ads is only one piece of the online marketing puzzle. In today’s blog we discuss why it’s essential for your…
Being a small business owner often leads to having less “accessibility” because often SEMs don’t have as much capital as larger businesses do. However, you can create more exposure for your business and connect with your customers through social media in many cost-effective ways. Social media has so many benefits and one of these fantastic…
Podcasts have paved the way for bringing messages across a wide audience. While they have become exceptionally valuable in social media, they also prove to help businesses. Entrepreneurs can use podcasts to their advantage for social media and as one of their important marketing strategies. Defining a podcast As mentioned before, podcasts serve the digital…
Every entrepreneur wants to find better ways in which he or she can market their brand more effectively. However, when we consider the expenses for marketing, it can make us cringe. We’re all in the same boat, and with this post we aim to bring about a sense of “enlightenment” when it comes to being…
Branding plays an integral role in any business albeit a SME (small or medium sized enterprise) or whether you run a larger corporation. Your brand is the very “soul” or “core” of your business and will be one of the first things that come to mind when people think about your business. So, in this…
Crucial changes that affect your website! Did you know that from July this year, Google has been flagging websites that don’t have an SSL certificate installed as “Not Secure”? This blog explains what SSL is and why Google took this step. Most importantly, it explains why you should install an SSL certificate immediately, if you…
Not all entrepreneurs are born equal. Some have qualities that set them apart from their peers. With the economic climate being what it is, we are encouraged to “start our own business” – as if it’s that easy. It takes far more than the idea of becoming an entrepreneur to actually succeed as a business…
The TTS Strategy is a simple budget allocation tool that we think you could use to great effect, because knowing how to correctly allocate your Facebook advertising budget is essential to obtaining the best return on investment for your ad spend. Business owners have numerous responsibilities, one of which is to manage spending and increase…
If you’re a regular to our blog, you know that we love talking about digital marketing and Facebook advertising in particular. Today we’re going to shift gears a bit and focus on our second favourite social media platform after Facebook, and that’s its little sister: Instagram. When it comes to digital marketing strategies, having a…
Great online content ideas aren’t always easy to come by, especially when you’re speaking about a certain topic throughout the span of the marketing of your business. Some content creators find it challenging to generate new ideas for similar topics without becoming boring. If you’re open to new ideas and and adaptable to change, our…