Lead Magnets: What are they and how can they work for you and your business? Here’s all you need to know When it comes to marketing, entrepreneurs always have to be innovative and “think outside the box” to be a step ahead of their competition. If you are a small business owner, then you’re already…
Instagram TV is a great way to build your brand on social media IGTV is the “new way to go” when building your audience and business brand. Not only will it help you reach a larger audience, but also, help you to keep your existing audience “tuned in” to all that is new and happening…
Make your content go further with these simple hacks Do you repurpose your content for Social Media or other platforms? Content plays an integral role in the marketing process and the better the content for your viewers the higher your chances of conversion and sales. However, it’s extremely time-consuming to create and if you are…
How to write headlines that stand out What’s the ONE thing you need to get your content read? You guessed it! A great headline. The hardest part about content creation isn’t the writing part, it’s getting what you’ve carefully written read by your audience. If you’re good at producing fantastic content and you feature “ace”…
Marketing Lingo 101: Key Marketing Terms Have you ever been confused by marketing terminology? Every market or niche has its own jargon or lingo used to describe things. In the digital marketing space, often we take for granted that everyone automatically understands what we are talking about. We’ve created this post to help our readers…
See which Facebook Ads are running and level-up your ad strategy The Facebook Ad Library is here! In an effort to be more transparent, Facebook has launched a new feature that allows you to see exactly which ads are being shown. The aptly-named Facebook Ad Library is a one-stop destination for all active ads currently…
30 blog post ideas to get your creative juices flowing. As a business owner, you have a lot more to deal with than just customers and sales. You also have to be constantly marketing your business and a big part of this is content creation. But where do you find great ideas for blog posts?…
Facebook Lives can form part of a well-balanced social media strategy. In this blog, we explain how Facebook Lives can create a deeper connection to your audience and be a valuable tool to use for businesses. What’s so special about a Facebook Live? In a nutshell, a Facebook Live allows you to broadcast as its…
How these marketing misconceptions can affect your business With all the responsibilities of being a business owner, it’s easy to develop certain misconceptions about digital marketing. The field is ever-changing, and you might find yourself believing something that is not, in fact, true. Today we’re looking at the 5 top digital marketing misconceptions and showing…
Learn vital Copywriting skills Copywriting is vital to any business. Oftentimes it’s the primary means by which you advertise and sell your products. Even video marketing often comes with captions for people to read. And after every webinar, guess what you see? A sales page full of long-form copy to read. Maybe you feel confident…