Facebook Advertising: Why It Still Works

Facebook is one of the best and most widely used social media innovations of the 21^st century. Over the years, the network has grown massively, connecting millions of people every day.

Most of us use it for our social media updates and sharing, pastimes and as a means of connecting with friends and family. While it is great on a personal level, it has also proven to work exceptionally well for businesses in all industries.

Facebook advertising is a great way to get news about your business shared with others. Facebook is also one of the most frequently used platforms within the marketing sector. Clearly, while this is without a doubt a very popular social media app designed for ages 18years and older, it is only natural for businesses to use it to their advantage.

Statistics have also revealed that people aged 65 and older make up more than 60% of Facebook’s total users. Oh, how the times have changed. This is good news for entrepreneurs though, knowing that it is possible to reach an older market along with the younger generation through Facebook.

3 Reasons Facebook advertising can work for your business

Facebook will help your business grow and there are several facts that suggest better success with the social media.

1. Plenty of views

Facebook videos reach over 8 billion views a day, which means many people are willing to spend time watching the videos posted and shared on the platform. In business, you have to make sure that your website uses Facebook for videos. Some statistics show that as many as 40% of marketing businesses allocate a good budget towards Facebook marketing campaigns and video content for their business.

2. Mobile friendly

Most of Facebook users open videos using their mobile devices where they can view and have access to their Facebook account anywhere in the world. Clearly, with proper Facebook optimization for your readers and the internet (SEO), it will greatly improve your statistics.

3. Live streams are winners

Some 20% of videos watched and posted on Facebook are live stream videos, and this number is set to increase over time. This proves people young and old tend to enjoy the reality of a live stream more than an edited pre-recording.

Insane Facebook benefits to improve your marketing tactics

Facebook proved to be effective throughout the years being able to reach several million people, and is clearly, a proven source of marketing. Here are some of the amazing benefits of using Facebook for marketing.

Constant views

As mentioned earlier in this post, most people all around the world use Facebook for socialising as well as business. Based on these statistics, most Facebook users spend even up to 30 minutes or more a day on the social network.

There are as many as 80% of internet users, including middle-aged and older adults who use Facebook on a daily basis. Potential customers are often curious to discover more about the company through their Facebook business pages and measure their overall online presence.

Top advertising method

Since its launch in 2004, Facebook managed to influence thousands of people and that number has continued to grow throughout the years. Eventually, the network evolved into one of the top means of online advertising.

This can also be due to its remarkable versatility allowing you to refine your target audience search. You can target your ideal audience through their age, behaviour, location, and interests for that matter. This gives you more time to focus on your actual audience other than sifting through hundreds of cold leads.

Improve brand awareness

Getting your brand’s voice heard is very important in the marketing industry and Facebook has shown to increase brand awareness. This is probably also due to all the shareable content found on the social network.

Brand awareness has a way of establishing trust and loyalty. Often when customers learn more about your product and find it suitable for their needs, the more likely they will look to purchase the trusted brand.

Flowing streams of traffic

When we take the time to consider the number of people that use Facebook, it is clear that the network interacts with constant traffic. Therefore, it is also a great way to increase the amount of traffic to your website, by linking back to it from your Facebook page for example.

Increase sales

Facebook paid advertising has the potential to increase business sales and some analytics show how businesses were able to double and sometimes triple their income through paid advertising.

Once you have learned how to make Facebook work for your business, you can rest assured that you are on your way to positive income. If you cannot do it alone, there are always marketing experts who can lend you a hand and help you improve sales through Facebook ad campaigns.

More customer attributions

Facebook allows for more interaction by potential customers with your business and products. This frequent interaction creates trust and brand awareness that could convert these leads into sales since they are more familiar with your business brand.

More sales for your business

Facebook is very easy to navigate and set according to your marketing needs. You even have the possibility of making repeated sales because you are able to re-target audiences as well as advertise through emails.

Even more audience interaction (engagement)

As mentioned before, sales increase because of more interaction from the audience. Facebook makes commenting, liking, and sharing easy and seamless. Thanks to its simplicity, your potential leads easily engage with your business, which can lead to sales conversion because of the trust factor.

Get referred

Word of mouth is the best way to engage and gain trust. When people hear about your business services and products through referrals, it creates a sense of trust. Psychologically, an individual is going to trust the word of their friend or family member.

When a prospect hears that your product is great from a friend, the chances are that they have already made up their mind to trust the product before purchasing it.

It promotes traffic

Linking your blog to your Facebook account can guarantee that you will receive more traffic to your website. With the many users online, you have the opportunity to link back to your blog and drive traffic from your Facebook to your business blog and vice versa. This is the perfect opportunity to convert those prospective visitors into warm leads.

Keeping it current and real

Internet users tend to trust real-time posts and fortunately, with Facebook your ad campaigns are in real time. As a business owner or an owner of a blog, the Facebook network is versatile enough to allow you to make changes in real time.

Easily accessible

As noted before, Facebook adverts are mobile and thus available online through mobile devices. This is especially advantageous because more than 75% of Facebook users access their accounts through their mobile devices. In this way, you can reach your target market and have a better opportunity for conversions and sales through the mobile app.

Best priced and affordable for your business

Facebook is one sure way of generating money without having to give out lots before your investment starts to reap the benefits. The social network also beats many other advertising methods by being the most cost-effective.

The Takeaway

Facebook has superb advantages as one of the best and most cost-effective methods of advertising your business. While it is definitely a positive way to market your brand, it isn’t always the easiest.

Bearing in mind the various challenges you may face, including the fact that nearly all businesses are using it to market their products and services, time and constancy are going to be vital to your success.

Most businesses in all industries make use of Facebook to market and advertise. However, you cannot go wrong when you climb aboard the Facebook network and take on the competition that your business faces. This leap will better your chances for business growth and customer retention against your competitors.