Make your content go further with these simple hacks
Do you repurpose your content for Social Media or other platforms?
Content plays an integral role in the marketing process and the better the content for your viewers the higher your chances of conversion and sales.
However, it’s extremely time-consuming to create and if you are outsourcing your content creation, it can get expensive.
There is tremendous value in repurposing your content so that it can reach more people on different platforms. You can also tweak your message to speak to different customer types (avatars).
In this post, we give you the low down on how to repurpose your content in some of the simplest and quickest ways.
First things first… What is content and is it limited to just blogs and articles?
Content creation is more than the text you draft for your next blog post or monthly email newsletter. The content creation that you use in your marketing strategy includes vlogs, how to videos, email listings, and lots more.
With your content creation efforts, you’re aiming to reach your target audience with the purpose of getting your message across and creating conversions and sales.
How do you use your content most effectively even when you’ve already used it before?
Nothing goes to waste in the world of digital marketing. There are literally so many options for publishing content and connecting with your audience that it leaves little room not to repurpose your content.
Don’t need to let your content go to waste but rather reuse it in multiple ways to save you time and money.
12 ways to repurpose your existing content for Social Media and other marketing
1. Create an ebook/s
When you have many long-form articles, you can do more with them than simply posting them on your website.
Long-form articles can be converted into an ebook which you could use as a lead-magnet or even a digital product which you sell online.
2. Convert your blog posts to videos
Video content has taken on the status of popularity when it comes to how many people actually engage and watch videos.
As the “reigning king” videos win when compared to readable content. Bearing this in mind, converting your blog posts into videos is an easy, yet very effective way to repurpose your content.
3. Create effective FAQs
Sometimes when you don’t have surveys in place, you can still get the information you need to improve your audience and customer experience at your fingertips.
Use your existing content to create an interesting “Frequently Asked Questions” postare. This can be short but very helpful to your audience.
4. Your support can lend a helping hand
Just like with your FAQs, you can create blog posts from the questions your customers needed help with when they contacted your customer service department.
This is also an effective way to help your viewers and followers get the answers and assistance they need to solve their problems.
This act of information exchange creates more trust and more associations with you and your brand.
5. Use your client testimonials and pictures
In keeping with “keeping things real”, you can showcase content by using your customer testimonials along with their pictures and recording their experience with your product.
People need to believe in your product and see how well it worked for others. You could also ask your customers or friends if they would be willing to send you a self-recording where they review your product in the comfort of their own living space.
6. Create more visuals with your Pinterest account
Statistics show that people tend to appreciate pictures more as opposed to text or having to read. As mentioned before, people have short attention spans, and for this reason, having to read text-based content makes things seem like a bit of a “chore”.
So, when you create more visuals and add them to your Pinterest account, you can attract more viewers’ attention and could generate a bigger following.
7. Reuse your viral content
If you’ve created a video that’s gone viral, you can repurpose that content into a blog post or article, and the same goes for if your blog post goes viral, it can be redone as a video.
On your social media feed, be sure to check which posts have had the most comments. This is a sign that people love what you’ve posted and this would be a great opportunity to use that content for a full-length blog, a Facebook Live or Instagram Story.
8. Create podcasts
Just like with video content, your podcast can help you to take your current posts and simply turn them into podcasts.
You can do this on your own, and there’s absolutely no need for nerves because hey, you’re not going to stare the audience in the eye.
Instead, you’re simply going to use your voice.
However, if that stresses you out, then there are people you could hire for their voice-over abilities.
9. Convert video content to text
If you have some unused video content, then you can consider putting it to good use by repurposing it to work in your favour.
10. Re-write previously “Ace” content
If your previous articles skyrocketed views and engagement, you could still reuse them and rewrite them or update them to the current year so that they stay fresh.
11. Make some guides with existing content
Consumers appreciate when companies are able to help them in their day-to-day needs.
When it comes to your products or your services, it will be of great help to create consumer guides, as this will truly help your customers get the best out of your product.
You can do this by using existing content and combining them to make better guides. Some could be in-depth while others could make for a swifter read.
12. Shorten longer articles
You can reduce some long-format articles of 2500-3000 words down to 600 – 800 words to enable your audience to get the gist of the information in a quicker read.
How does your business benefit from repurposed content?
There is a world of benefits for your business when you re-use your content in a smart and effective way.
Along with using previous content, it’s also very important that you have a content calendar in place so that you can properly organize everything in advance making it simple to post.
- You can reach a wider audience – when you repurpose your content for Social Media and other online puposes, you not only target your current audience, but you could also extend that reach and attract a wider audience.
- Improve your current content – if some of your content doesn’t do as well, it’s your chance to redeem it by refreshing and sprucing it up for the good. Improvements will create better engagement and reach for that matter.
- Creates content diversity – when you repurpose, you use your content in various ways making them available to a different segment of your target audience.
- Does more for your online presence – digital marketing is all about online presence and when you’re using your content in this manner, you’re extending your online presence even more.
- Saves you time – while it takes time to repurpose your older content, it won’t take nearly as much time as it did when you originally created it. Repurposed posts already have a topic and end goal, all you have to do is rework or tweak the magic.
- Better for SEO – repurposed content also paves the way for better SEO. Because it’s so optimized, you’re viewers and potential customers can view your products and find information about your business in various avenues online.
- Improve the message you’re sending out – being able to repurpose your content into different genres means that your audience will get messages custom-made to what they prefer. For example, your YouTube followers will prefer your videos, while your blog readers may prefer reading the posts in your blog.
The takeaway
Reusing your content is one of the most effective tricks for being a productive content creator.
Creating content from scratch takes a lot of time, effort and money, so why not simply rework something you’ve already done to make something brand new?
Another thing to remember is that being organized will go a long way to help you keep the process easy and almost maintenance free.
By repurposing your content in multiple forms it can provide value to your audience and open more doors for your business. Repurposing your content helps your consumers to get an overall better experience when it comes to your brand.
How have you managed to repurpose content and do you find that it saves you time and energy?
