Instagram VS Facebook for Business

And why your business needs to be using both

Social media marketing is fast converting the way we showcase our business to the rest of the world. It is a source of interaction between customers and prospects as well as increasing the opportunity to generate valuable leads at an affordable rate.

So, with all the many digital marketing strategies available, and at easy reach to say the very least, can you decide which ones are best for your business?

In this post, we’re going to focus on two of the most popular social media platforms that is helping businesses all over the world generate leads and grow sales. Let the showdown begin!

Benefits of social media as a whole

• Highly affordable – Unlike print and TV commercials, digital advertising is a more affordable way of creating leads and working your way through the marketing funnel.
• Simple to use – Thankfully social media isn’t rocket science, and finding your way around it is not too difficult. Even if you’re struggling, you can get the help you need from a pro marketing agency.
• Reach a wider market – With social media marketing you can easily reach a larger audience without having to keep it small.
• Adaptable – Visitors can access company social media pages via mobile devices, anywhere, anytime.

Marketing on Instagram vs Facebook

You guessed it. Facebook and Instagram are both two of the most frequently used social media platforms across the world. It goes without saying that engagement on these two platforms has to be high thanks to the popularity. So, what makes the two different and why is it beneficial for your business?

Facebook

This platform has always taken the prize for having the most users, members, and interaction as opposed to other social media avenues. Facebook comes in big with numbers over 2.23 billion monthly active users as of the second quarter of 2018.

That’s a staggering number compared to smaller platforms, but this shows why your business needs to be active on Facebook.

Benefits of using Facebook

Using Facebook as part of your digital marketing strategy will grant your business many opportunities such as the following:

• Shareable content (creating engagement) between contacts and sharing other people’s content.
• Better demographics
• Ability to post content for promotional use
• Mobile compatibility (easily accessed anywhere)
• Clever advertising
• Brand loyalty

Shareable content

There is without a doubt a large engagement factor surrounding Facebook, since so many people use the platform for both personal and business use. What with over a billion users, it’s hard not to get the word out to the masses.

However, the audience tends to be high on the older market, but that doesn’t mean that young people aren’t using it. With the combination of young and older users, it sets Facebook at the top for engagement.

Better demographics

With Facebook, existing and potentially new customers can be reached. This is possible because of the platform’s ability to narrow down, customise your target audience according to age, gender, interests, and so forth. User-friendly analytics help business owners understand their engagement and lead generation performance.

However, Facebook has proven to be more popular amongst older adults which means, the majority of users may just be an older market. If your business is targeting an older generation, then using Facebook will count in your favour.

Ability to post for promo use

You can use Facebook business for paid adverts; hence use it to promote your business and services.

Did we mention the fact that it’s a cheaper way of advertising as opposed to print? That’s just another reason your business should be using the social media platform to its advantage.

Mobile compatible

Facebook is compatible with mobile devices making it a seamless way to engage and advertise your business.

Most users access business pages via their mobile phones, which gives the business a better overview of the lead or prospective.

Clever advertising

When it comes to advertising, Facebook ads are known to take the lead driving sales in a positive manner compared to other digital marketing campaigns.

Brand loyalty

The positive outcome of sales through Facebook is just one of the benefits of using the platform for your business. Another great thing is creating valuable brand loyalty amongst your viewers, customers, and prospective customers.

Regular posting and keeping your viewers informed and entertained creates a natural sense of loyalty to your brand.

Instagram

Instagram isn’t the same giant like Facebook, but has it’s very own special traits that make it feasible for your business endeavours to stand out from your competition.

Benefits of using Instagram

• Generate sales through the Instagram app
• Excellent ad opportunity
• Tell the difference between business and social members
• Big on engagement
• Big on loyalty
• Visual perks

Generate sales through the Instagram App

People use Instagram as frequent as they can and because it’s also available on mobile devices, the app has proven to be an ideal way to make easy purchases.

It’s convenient and puts it ahead with creating sales.

Excellent ad opportunity

Instagram’s platform allows you to advertise and target your audience in a clever manner. Not only does Instagram incorporate smart CTA buttons, but also the aspects like canvas and video content that’s also available on Facebook.

Tell the difference between business and social

Another clever aspect of Instagram is that the platform can distinguish whether or not the user account is social or business orientated.

Just like Facebook, when an Instagram business account is created, it has a vast set of features that cater to benefit your business needs.

Big on engagement

As mentioned before, Instagram unlike Facebook, has a large market leaning towards millennial users and thus can reach out to younger people.

 

If you are targeting a younger audience then this is probably the platform for your ideal following leads.

Big on loyalty

Instagram is a brilliant platform for engagement, but what’s more is, that, it’s also big on loyalty. Why? Well, Instagram allows for an organic approach and thus sees higher organic searches and engagement.

This means you can generate income without always having to pay for the views as you would with other networks.

Visual perks

Instagram utilizes images to drive interaction on the platform. This is a plus as these days people don’t want to be bogged down with loads of reading material.

Besides reading, it’s somewhat easier for people to remember what they see as opposed to what they hear or read. The visual appeal of Instagram makes it stand out from its competition, and it’s a vital brand-building resource for your business.

The Takeaway

Can you choose between the two? This is highly dependent on your business.

Both Facebook and Instagram are big social media platforms that are perfect for advertising and engagement. You can choose between the two depending on what you’re specialising in.

Another great thing is that both social media platforms are shareable across various other platforms, which makes them both highly recommended.

It’s also beneficial if you simply make use of both because they will both generate the exposure and access you need for your company. The struggle may come if you’re going about it alone and you’re unclear on how to use the analytics and special features of the platforms.

We hope we’ve convinced you that using social media for your digital marketing efforts is a long-term investment that could help your business see substantial growth.

You may want to use the assistance of a skilled marketing agency who is able to help you get the results you need to drive sales, gain a following audience and keep your viewers entertained with every post and paid advert you invest in.