16 Digital Marketing FAQ 101: Your questions answered
Digital marketing is a unique niche and often requires a technical mind. As an entrepreneur or business owner, no doubt you are excited about using digital marketing to grow your business.
We thought it would be great to do a special post to cover some of the most frequently asked questions. In this way, we can help you get a better grasp on digital marketing and for the most part answer some of your questions.
Let’s delve into some digital marketing FAQ.
Question 1: What is digital marketing?
Digital marketing is simply a digital form of marketing. Instead of relying on traditional marketing such as newspapers, flyers, and radio, for example, it utilises various platforms on the internet.
Social media platforms include but are not limited to Facebook, Instagram, Twitter, and LinkedIn.
One of the biggest advantages of social media marketing is that the platforms are able to target your ideal customer with a high degree of accuracy. This means your advertising budget spent on the people most likely to convert to paying customers.
Digital marketing also includes your business website and whether or not content features are optimized for search engines as well as mobile devices.
Business entrepreneurs thus use digital marketing as a means to inform their viewers who are also their potential customers about their brand.
When done right, digital marketing can be an inexpensive way to advertise as opposed to traditional advertising methods.
Question 2: Should all businesses use digital marketing?
All businesses can benefit from digital marketing.
One major reason your business should climb aboard the “digital marketing revolution” is that you can truly save. This form of advertising and brand-building is far less expensive than traditional marketing strategies and methods.
Many people use mobile devices like smartphones and tablets and that’s an advantage to you because it will help your business gain better reach to your audience.
“Reach” is the distance that you can connect with your audience through a marketing medium. No matter the location of your business in the world, you can definitely reach your audience if you optimize your content properly.
Question 3: What is optimization or “search engine optimization?” (SEO)
When it comes to digital marketing and all the FAQ related to it, you’ll see that probably 80% of it relies on the internet.
Because digital marketing focuses on the internet and interactions between the market and business using analytics tools, optimization is very important.
SEO (Search Engine Optimization) is a term used to describe the act of making any content page visible and searchable on the internet.
You want your prospects to find your business when they are searching online. This strategy takes tact, and the clever use of special “keywords” (words people type when searching for things online).
Question 4: Why are mobile devices such as cell phones and tablets so important?
Mobile phones are one of the main things to consider when you use digital marketing as part of your strategy.
In fact, according to STATISTA, the number of mobile phone users in the world increased from 4.15 billion in 2015 to 4.78 billion users in 2019.
Given that monstrous figures in mobile phone users, not having your website and online content optimized for mobile phone users could leave you missing out on valuable leads.
Question 5: Do I need a blog for my business?
Yes! Blog posts are a great way to get your message across to your viewers and it is a great way to introduce and inform or prospects about your brand.
According to WordPress, there is an average estimate of 409 million people reading blogs every day, which is roughly (20 billion pages) every month.
Those numbers are staggering and if your business still doesn’t have a blog, then it’s high time that you created one. WordPress and various other platforms offer fantastic tools and guides to create blogs and websites.
Blogs can drive traffic to your website and if you offer readers an enticing freebie (see question 15), it will also increase your number of leads.
But remember, a blog is not just a place to write about your business. Always ensure you have some sort of call to action such as asking readers to opt-in to your freebie or to follow you on social media.
Question 6: Is YouTube and other video content important for digital marketing?
Yes, as mentioned before, people are constantly viewing online content to learn more about products and to help solve their problems.
If you thought that blog posts are extremely popular, you’ll be pleased to know that video content is even a bigger hit with the viewers. What makes video content great is the fact that there’s no reading.
Studies suggest that humans have a shorter attention span than goldfish and this is approximately less than 9 seconds. Video content takes the “concentration” out of content. Videos and pictures make processing the content easier.
It’s not necessary to have a full-on studio to create great videos. Just use your phone!
For more on how videos can boost your brand awareness, check out our articles on Facebook Lives, Instagram Stories and Instagram TV (IGTV).
Question 7: What is PPC?
PPC (Pay-Per-Click) is a good way to generate residual income through your website or blog. This means that each time a visitor clicks on the adverts on your website, the publisher of those adverts will pay you a fee.
Look at PPC as a win-win agreement between you and the advert campaigns. When you use PPC, it helps you to track your audience engagement and helps you to get your brand out and visible to your audience.
Question 8: What do Digital Marketers do?
Here at Big Domino Marketing, our priority for our clients is to help them acquire qualified leads for their business using paid social media marketing.
This means that we create adverts and place them on Facebook, Instagram and Google to help them achieve their business objectives.
Some goals that we help our clients with include:
- Getting people to opt-in to the client’s email list
- Using ads to drive traffic to the client’s website
- Promoting webinars and events
- Brand-building campaigns
- Lead-generation
… to name a few.
Question 9: How long does it take to get results?
For best results, combine posting on social media with paid digital advertising. However, nothing happens overnight and if your business didn’t have a social media platform connection from the beginning, then it will take some time for your efforts to reap the benefits.
Commitment and consistency are vital on all your social media platforms to keep content fresh at all time.
Question 10: What is email marketing?
Email marketing is another good digital marketing strategy because it helps to generate leads and turn those visitors into prospective customers.
Email marketing encourages loyalty and helps your viewers become more familiar with your brand and all that your company stands for.
Question 11: What is interactive content and what does it do?
Interactive content arouses customer interest, it attracts their attention and most importantly, it prompts CTA (Call To Action).
A Call To Action is a prompt that encourages the viewer to buy/call/book/subscribe, and the list goes on. This content also takes place in real-time, and many viewers appreciate current information rather than “old news”. Interactive includes live videos, blog posts and lots more.
Question 12: How do I get a better handle on my brand through social media?
When you use social media for your business, one of the best ways to stay “on top” of everything is to participate in the conversations. Your viewers appreciate the fact that you care enough to read and reply to their comments. Not only does this encourage engagement, but also, trust in you and your brand.
Question 13: What is personal branding and can I use digital marketing to do this?
Personal branding is marketing yourself through various means including that of digital strategy.
You may be advertising your skills and talents through the way you write (tone), your company’s voice, and the way you send your message across whether verbal or non-verbal.
Question 14: What mistakes can I make when using digital marketing?
Be client-focused and make it your mission to help others.
Bragging about yourself is an immediate “turn off”. People come to your website for help and solutions to their problems. They don’t necessarily want to hear about all your accolades and that you’ve been to the moon and back.
Instead, they’re looking for help and a genuine person who cares more about them. In digital marketing and in any business, it’s ALWAYS about your customers, your readers, your prospects. They are the people who will be bringing in business for you at the end of the day.
Provide value first, and get sales later.
Question 15: What is a lead magnet?
Lead magnets are “little gifts” that businesses give their viewers for taking action, for example, subscribing to their blog.
Lead magnets can come in the form of free tool kits, free survey statistics, free ebooks, free discounts, and lots more. They might take some time and money to create but will be well worth it.
These marketing tools are a great way to pre-qualify your audience so that you deal with people who are most likely to benefit from your product or services.
Question 16: How do I encourage viewers to click on my blog posts and actually read my content?
When considering the short attention spans in humans, one thing is clear and that is to make sure the content is interesting.
Your headlines are crucial to attract a reader’s attention. If you’re just going to write a boring heading that doesn’t even sound like you can help with their problem, then they won’t bother to look any further.
The format of your posts must also have shorter sentences and be broken down into sections (paragraphs) with subheadings. All of these things make reading and processing information a bit easier.
Be sure to check out our copywriting tips here and here.
The Takeaway
While you may not consider yourself the digital marketing boffin, but the truth is that you can use it to improve your business.
By simply brushing up on some digital marketing strategies, you’ll be able to put some of these key factors in place and start getting fresh leads through your doors.
It’s true that digital marketing has many branches and components. Staying on top of the terminology, let alone what various actions mean, can take time.
We hope these FAQs will help you understand more about digital marketing and how we at Big Domino Marketing help our clients generate more sales.
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