How to create your brand to stand out If you want your business to stand out from the competition, you’ll need a strong brand. Your brand is the way that others perceive you and how they know what to expect from your products and services. But creating a powerful brand isn’t an easy task –…
Define your brand voice and stand out from the crowd. In business, the term “brand voice” is often heard and used amongst entrepreneurs, coaches, as well as mentors to name a few. But why is it so important to define your brand voice? Why does it play such an integral part of branding, buyer psychology,…
As a business owner, you might think you have your marketing covered but did you know that in this era, digital marketing is key to running a successful business? Best of all, it’s a LOT cheaper than traditional forms of marketing. As entrepreneurship becomes increasingly popular it can be challenging to get the word out…
How your brand voice can give you authority and dominion over your marketplace Your business carries a very important quality, and that is your brand’s voice. This is almost the “essence” and “core” of any business establishment. Despite how vital a business brand voice is, not all business owners seem to be in touch with…
Learn vital Copywriting skills Copywriting is vital to any business. Oftentimes it’s the primary means by which you advertise and sell your products. Even video marketing often comes with captions for people to read. And after every webinar, guess what you see? A sales page full of long-form copy to read. Maybe you feel confident…
Podcasts have paved the way for bringing messages across a wide audience. While they have become exceptionally valuable in social media, they also prove to help businesses. Entrepreneurs can use podcasts to their advantage for social media and as one of their important marketing strategies. Defining a podcast As mentioned before, podcasts serve the digital…
Every entrepreneur wants to find better ways in which he or she can market their brand more effectively. However, when we consider the expenses for marketing, it can make us cringe. We’re all in the same boat, and with this post we aim to bring about a sense of “enlightenment” when it comes to being…