How to form strategic connections. Networking plays a vital part in boosting your business, sales, and getting the exposure you need to thrive even more. In a nutshell, it can be defined as being the “living” advertisements for other businesses within the same network. Entrepreneurs come together with a common goal and that is to…
Not all entrepreneurs are born equal. Some have qualities that set them apart from their peers. With the economic climate being what it is, we are encouraged to “start our own business” – as if it’s that easy. It takes far more than the idea of becoming an entrepreneur to actually succeed as a business…
A great marketing agency is able to run campaigns to create brand awareness, leads and sales. This blog examines what you should look for when hiring a marketing agency. Before delving into how to choose the best agency for your business, let’s first discover why digital marketing is so important. How digital marketing can benefit…
Every business needs a workforce to drive the company forward. Without dedicated and talented staff, you will find it impossible to expand your horizons. As an entrepreneur, trying to fulfil every function is impossible and your business will suffer. Finding the right team to match your business needs, however, can be difficult. This blog aims…
Facebook is one of the best and most widely used social media innovations of the 21st century. Over the years, the network has grown massively, connecting millions of people every day. Most of us use it for our social media updates and sharing, pastimes and as a means of connecting with friends and family. While…
“Adding Value” – What does this even mean? You may have seen the word “value” and the instruction to “add value” in many content creation posts. This blog explains what value is, and how you can best provide value to your audience and potential customers. As simple as it may seem, content plays a crucial…
When we think of a sales letter, we think of someone trying to sell something in the form of digital marketing such as emails or something through social media. But what is a sales letter and how is it relevant in your marketing strategy efforts in the marketing world as we know it today? Most importantly, how…
If you’ve tried Facebook Advertising, and didn’t see great results, this blog post is written for you. It’s easy to get caught up in the technical troubleshooting guides to help you optimise your campaign, but we want to take it one step back. Sometimes the highest quality pictures and the most cunningly crafted ad copy…
When it comes to digital marketing, making use of emails is a great way to create leads, convert them into warm leads and eventually sales. There are over 2 billion email accounts in the world today, given the reality that one person may own several accounts but only use one or two of those active…
A business is defined by many aspects, and even more so, influenced in many ways. It is characterized by the personnel and driving forces that keep things together and most of all it is defined by its management and ownership. Theodore Roosevelt said, “The best leader is one who has sense enough to pick good…