Avoid These Top Content Mistakes And You’re In For Smoother Sailing Making content mistakes can be costly for business owners. Ineffective or poorly executed content can lead to missed opportunities, lower website traffic, and lost customers. When you consider the sheer volume of content your business is competing with, it’s important that the content you…
Does your About Page need a revamp? The goal of an About Page is to help readers understand who you are and what drives your business. When potential clients visit your website, they want to feel like they can trust you with their money or time (even if it’s just for five minutes). You want…
How to write headlines that stand out What’s the ONE thing you need to get your content read? You guessed it! A great headline. The hardest part about content creation isn’t the writing part, it’s getting what you’ve carefully written read by your audience. If you’re good at producing fantastic content and you feature “ace”…
Learn vital Copywriting skills Copywriting is vital to any business. Oftentimes it’s the primary means by which you advertise and sell your products. Even video marketing often comes with captions for people to read. And after every webinar, guess what you see? A sales page full of long-form copy to read. Maybe you feel confident…
Is there a massive difference between the two? As a business owner, you may have heard how important it is to create quality content. On the other hand, you might know that copywriting is a type of writing used specifically for advertisements. One of the sure things about marketing is that content is king and…