Get up to speed on the biggest changes on all the major platforms There have been numerous social media changes this year. While the “regular” folks (and possibly your potential customers) are looking to use social media on a personal basis, savvy business owners leverage the popular platforms to build their customer base. With most…
Use Facebook marketing to take your brand awareness to the next level When it comes to Facebook, as Digital Marketers we know it gets results not only for personal social media accounts but indeed for businesses too. As an entrepreneur trying to get traction in a busy marketplace, we recommend promoting your brand using Facebook…
Do you enjoy YouTube but sometimes want to watch it later? Follow these easy steps to download YouTube videos The internet has revolutionalised the way we watch movies, TV shows and stream our favourite episodes. With platforms like Instagram, Vimeo, Facebook, and YouTube, you not only get to watch shows for free but you can…
If you haven’t listed on Google My Business yet, here’s how to do it. Did you know that 56% of local retailers haven’t claimed their “Google My Business” listing? Are you one of them? If so, then you need to keep reading because you’re missing a massive opportunity to promote your business on the world’s…
Why you need a Facebook Group to grow your business Mark Zuckerberg’s made it clear: Facebook prioritizes community and conversation-building over click-bait and passive consumption of posts. Despite the fact that mobile ads brought in 93% of Facebook’s $15.1 billion earnings in the first-quarter of 2019, they insist that their focus is people over businesses.…
As a business owner, our primary objective is to acquire new customers. If you don’t have a strategic marketing plan in place, you might be asking yourself how else you can entice people to buy your product or services. Naturally, if you’re new to the market, you’re probably also asking yourself “what should I charge…
Digital marketing has taken the world by storm and because of its on-hand, and innovative nature, it’s making entrepreneurs able to do more (for less). The internet has revolutionized how business owners and everyday people can reach a target audience and communicate over a wider scale. Promoting your business online can seem intimidating because there…
“Time is money”, we’ve all heard that saying before. Everyone seems to be running a “rat race” trying to reach the seemingly never-ending struggle to the finish line. What with the pressures of work and the demands of running a family, it can all become a little or a bit too much. So, what are…
Being a small business owner often leads to having less “accessibility” because often SEMs don’t have as much capital as larger businesses do. However, you can create more exposure for your business and connect with your customers through social media in many cost-effective ways. Social media has so many benefits and one of these fantastic…
Every entrepreneur wants to find better ways in which he or she can market their brand more effectively. However, when we consider the expenses for marketing, it can make us cringe. We’re all in the same boat, and with this post we aim to bring about a sense of “enlightenment” when it comes to being…