Branding plays an integral role in any business albeit a SME (small or medium sized enterprise) or whether you run a larger corporation. Your brand is the very “soul” or “core” of your business and will be one of the first things that come to mind when people think about your business. So, in this…
Maintaining effective communications with your customers is one thing, and getting it right will go a long way to enjoy growth and loyalty. Businesses use many ways and tactics to keep their customers entertained and happy and emails are an effective tool for hooking prospective leads. So how are you supposed to use email marketing…
Go digital or get left behind When you think of traditional marketing, you might think of newspapers, television and radio commercials. Digital marketing, on the other hand, is in our line of sight virtually all day long, as we scroll through Facebook and Instagram or even read the online news. Marketing is just like oxygen.…
Is there a massive difference between the two? As a business owner, you may have heard how important it is to create quality content. On the other hand, you might know that copywriting is a type of writing used specifically for advertisements. One of the sure things about marketing is that content is king and…
Why you need to leverage Social Media to enhance your business Social media is essential to get your company, products and services visible to the online world and your potential customers. While young millennials are early adopters and leveraging every platform to their advantage, serious business owners might have dismissed social media as being irrelevant.…
A great marketing agency is able to run campaigns to create brand awareness, leads and sales. This blog examines what you should look for when hiring a marketing agency. Before delving into how to choose the best agency for your business, let’s first discover why digital marketing is so important. How digital marketing can benefit…
“Adding Value” – What does this even mean? You may have seen the word “value” and the instruction to “add value” in many content creation posts. This blog explains what value is, and how you can best provide value to your audience and potential customers. As simple as it may seem, content plays a crucial…
When we think of a sales letter, we think of someone trying to sell something in the form of digital marketing such as emails or something through social media. But what is a sales letter and how is it relevant in your marketing strategy efforts in the marketing world as we know it today? Most importantly, how…
Great online content ideas aren’t always easy to come by, especially when you’re speaking about a certain topic throughout the span of the marketing of your business. Some content creators find it challenging to generate new ideas for similar topics without becoming boring. If you’re open to new ideas and and adaptable to change, our…
If you’ve tried Facebook Advertising, and didn’t see great results, this blog post is written for you. It’s easy to get caught up in the technical troubleshooting guides to help you optimise your campaign, but we want to take it one step back. Sometimes the highest quality pictures and the most cunningly crafted ad copy…