See which Facebook Ads are running and level-up your ad strategy The Facebook Ad Library is here! In an effort to be more transparent, Facebook has launched a new feature that allows you to see exactly which ads are being shown. The aptly-named Facebook Ad Library is a one-stop destination for all active ads currently…
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30 blog post ideas to get your creative juices flowing. As a business owner, you have a lot more to deal with than just customers and sales. You also have to be constantly marketing your business and a big part of this is content creation. But where do you find great ideas for blog posts?…
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How your brand voice can give you authority and dominion over your marketplace Your business carries a very important quality, and that is your brand’s voice. This is almost the “essence” and “core” of any business establishment. Despite how vital a business brand voice is, not all business owners seem to be in touch with…
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Ever wanted to create a content calendar? Here are some tips to guide you A content calendar will help you plan, create and organize the content you intend to issue each month, and can be vital in ensuring your content team stays on track. Whether you’re a small or medium business owner, content plays a…
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Facebook Lives can form part of a well-balanced social media strategy. In this blog, we explain how Facebook Lives can create a deeper connection to your audience and be a valuable tool to use for businesses. What’s so special about a Facebook Live? In a nutshell, a Facebook Live allows you to broadcast as its…
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As a business owner, our primary objective is to acquire new customers. If you don’t have a strategic marketing plan in place, you might be asking yourself how else you can entice people to buy your product or services. Naturally, if you’re new to the market, you’re probably also asking yourself “what should I charge…
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How these marketing misconceptions can affect your business With all the responsibilities of being a business owner, it’s easy to develop certain misconceptions about digital marketing. The field is ever-changing, and you might find yourself believing something that is not, in fact, true. Today we’re looking at the 5 top digital marketing misconceptions and showing…
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Learn vital Copywriting skills Copywriting is vital to any business. Oftentimes it’s the primary means by which you advertise and sell your products. Even video marketing often comes with captions for people to read. And after every webinar, guess what you see? A sales page full of long-form copy to read. Maybe you feel confident…
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Lead generation is one of the most important marketing tactics that help SMEs generate more sales and overall growth of the business. This is because when done correctly, it can help to increase conversion rates by turning viewers into paying customers. In this post, we want to give you 5 great lead generation tips to…
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How to plan your posting schedule so that people notice Having a content strategy plays an integral role when it comes to effectively marketing your business online. You may not have given much thought to scheduling posts but what and when you post does matter. That’s why we’re here to shed some light and give…
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