Not all entrepreneurs are born equal. Some have qualities that set them apart from their peers. With the economic climate being what it is, we are encouraged to “start our own business” – as if it’s that easy. It takes far more than the idea of becoming an entrepreneur to actually succeed as a business…
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A great marketing agency is able to run campaigns to create brand awareness, leads and sales. This blog examines what you should look for when hiring a marketing agency. Before delving into how to choose the best agency for your business, let’s first discover why digital marketing is so important. How digital marketing can benefit…
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Every business needs a workforce to drive the company forward. Without dedicated and talented staff, you will find it impossible to expand your horizons. As an entrepreneur, trying to fulfil every function is impossible and your business will suffer. Finding the right team to match your business needs, however, can be difficult. This blog aims…
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Facebook is one of the best and most widely used social media innovations of the 21st century. Over the years, the network has grown massively, connecting millions of people every day. Most of us use it for our social media updates and sharing, pastimes and as a means of connecting with friends and family. While…
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“Adding Value” – What does this even mean? You may have seen the word “value” and the instruction to “add value” in many content creation posts. This blog explains what value is, and how you can best provide value to your audience and potential customers. As simple as it may seem, content plays a crucial…
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When we think of a sales letter, we think of someone trying to sell something in the form of digital marketing such as emails or something through social media. But what is a sales letter and how is it relevant in your marketing strategy efforts in the marketing world as we know it today? Most importantly, how…
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The TTS Strategy is a simple budget allocation tool that we think you could use to great effect, because knowing how to correctly allocate your Facebook advertising budget is essential to obtaining the best return on investment for your ad spend. Business owners have numerous responsibilities, one of which is to manage spending and increase…
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In digital marketing, Search Engine Optimization (SEO) plays a crucial role in helping business websites to rank higher within search engines. In this age of major digital marketing competition, you cannot afford to exclude the basics of SEO, whether you own a new business or if you are already thriving as a successful entrepreneur. While…
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If you’re a regular to our blog, you know that we love talking about digital marketing and Facebook advertising in particular. Today we’re going to shift gears a bit and focus on our second favourite social media platform after Facebook, and that’s its little sister: Instagram. When it comes to digital marketing strategies, having a…
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Great online content ideas aren’t always easy to come by, especially when you’re speaking about a certain topic throughout the span of the marketing of your business. Some content creators find it challenging to generate new ideas for similar topics without becoming boring. If you’re open to new ideas and and adaptable to change, our…
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