Online shopping has taken South Africa by storm over the past few years. Combined with improved technology, SA customers can enjoy purchasing goods from anywhere, anytime, at their own convenience. So what’s the buzz on the online marketing scene in South Africa? In this post, we talk about how online shopping has become part of…
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Branding plays an integral role in any business albeit a SME (small or medium sized enterprise) or whether you run a larger corporation. Your brand is the very “soul” or “core” of your business and will be one of the first things that come to mind when people think about your business. So, in this…
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Maintaining effective communications with your customers is one thing, and getting it right will go a long way to enjoy growth and loyalty. Businesses use many ways and tactics to keep their customers entertained and happy and emails are an effective tool for hooking prospective leads. So how are you supposed to use email marketing…
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Go digital or get left behind When you think of traditional marketing, you might think of newspapers, television and radio commercials. Digital marketing, on the other hand, is in our line of sight virtually all day long, as we scroll through Facebook and Instagram or even read the online news. Marketing is just like oxygen.…
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Is there a massive difference between the two? As a business owner, you may have heard how important it is to create quality content. On the other hand, you might know that copywriting is a type of writing used specifically for advertisements. One of the sure things about marketing is that content is king and…
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How to form strategic connections. Networking plays a vital part in boosting your business, sales, and getting the exposure you need to thrive even more. In a nutshell, it can be defined as being the “living” advertisements for other businesses within the same network. Entrepreneurs come together with a common goal and that is to…
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And why your business needs to be using both Social media marketing is fast converting the way we showcase our business to the rest of the world. It is a source of interaction between customers and prospects as well as increasing the opportunity to generate valuable leads at an affordable rate. So, with all the many…
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Key Signs That You Need To Change Your Facebook Ads Are your paid Facebook Ads suffering and not drawing in as many clients as they should? Does it feel like your advert isn’t working at all? If these are the questions you’ve been asking yourself, then it’s probably time to update your Facebook advert and…
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Why you need to leverage Social Media to enhance your business Social media is essential to get your company, products and services visible to the online world and your potential customers. While young millennials are early adopters and leveraging every platform to their advantage, serious business owners might have dismissed social media as being irrelevant.…
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Crucial changes that affect your website! Did you know that from July this year, Google has been flagging websites that don’t have an SSL certificate installed as “Not Secure”? This blog explains what SSL is and why Google took this step. Most importantly, it explains why you should install an SSL certificate immediately, if you…
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