We run a LOT of Facebook ads. We have clients spending anything from R300 to R30000 per day on the platform, so we’ve learned a thing or two about what really works. Facebook advertising is incredibly easy to set up, but if you or your marketing team make careless errors and overlook some key points,…
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Digital marketing can help you improve business and reach long-term business goals when applied effectively. Within the wide web of analytics and tools that can help make sense of all the statistics and data, vanity metrics have become a constant with some business owners. When we look at vanity metrics, for instance, this is one…
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If you’ve tried Facebook Advertising, and didn’t see great results, this blog post is written for you. It’s easy to get caught up in the technical troubleshooting guides to help you optimise your campaign, but we want to take it one step back. Sometimes the highest quality pictures and the most cunningly crafted ad copy…
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One of the many challenges of digital marketing is the fact that everyone has access to the internet. This may sound contradictory because access to the internet means that more people can find your business, the challenge comes with competition within the market. The internet allows your market and target audience access to platforms that…
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When it comes to digital marketing, making use of emails is a great way to create leads, convert them into warm leads and eventually sales. There are over 2 billion email accounts in the world today, given the reality that one person may own several accounts but only use one or two of those active…
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A business is defined by many aspects, and even more so, influenced in many ways. It is characterized by the personnel and driving forces that keep things together and most of all it is defined by its management and ownership. Theodore Roosevelt said, “The best leader is one who has sense enough to pick good…
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Should your business be on on Facebook, Instagram, Twitter or all of the above? Once upon a time, advertising and branding used to be easy. Radio jingles were easily planted into listeners ears, women actually read the advertisements for products in the latest edition of Marie Claire and massive billboards captivated the attention of every…
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Every business needs marketing skills (and Marketing Funnels) to become successful and attract new customers. Once you have a business plan in place, it takes hard work to provide excellent products and services to your clients in an ever-thriving and extremely competitive world. Marketing has various major aspects that when all put together, it creates the…
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As business owners operating in our technology-driven era, it makes sense to embrace all opportunities to successfully brand your company and create a following of loyal ambassadors. Even if your preferred form of content creation is by using audio or video, at some point you are going to communicate using the written word. This blog…
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With online marketing booming and virtually nearly every business on the planet needing a good marketing tactical team and strategy in place, it goes without saying why content is so important. Everyday people conduct research by browsing the internet in search of insightful topics that can help with day-to-day situations whether it’s a “how to”…
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