Why are we writing about trends for 2019 in November? Well, if you’ve noticed the Christmas decorations adorning your local mall, you’ll know that the year is almost up and it’s time to start planning for 2019 before the January madness hits. In this post, we look at some awesome emerging digital marketing trends, as…
Online shopping has taken South Africa by storm over the past few years. Combined with improved technology, SA customers can enjoy purchasing goods from anywhere, anytime, at their own convenience. So what’s the buzz on the online marketing scene in South Africa? In this post, we talk about how online shopping has become part of…
Branding plays an integral role in any business albeit a SME (small or medium sized enterprise) or whether you run a larger corporation. Your brand is the very “soul” or “core” of your business and will be one of the first things that come to mind when people think about your business. So, in this…
Is there a massive difference between the two? As a business owner, you may have heard how important it is to create quality content. On the other hand, you might know that copywriting is a type of writing used specifically for advertisements. One of the sure things about marketing is that content is king and…
How to form strategic connections. Networking plays a vital part in boosting your business, sales, and getting the exposure you need to thrive even more. In a nutshell, it can be defined as being the “living” advertisements for other businesses within the same network. Entrepreneurs come together with a common goal and that is to…
Key Signs That You Need To Change Your Facebook Ads Are your paid Facebook Ads suffering and not drawing in as many clients as they should? Does it feel like your advert isn’t working at all? If these are the questions you’ve been asking yourself, then it’s probably time to update your Facebook advert and…
Crucial changes that affect your website! Did you know that from July this year, Google has been flagging websites that don’t have an SSL certificate installed as “Not Secure”? This blog explains what SSL is and why Google took this step. Most importantly, it explains why you should install an SSL certificate immediately, if you…
Not all entrepreneurs are born equal. Some have qualities that set them apart from their peers. With the economic climate being what it is, we are encouraged to “start our own business” – as if it’s that easy. It takes far more than the idea of becoming an entrepreneur to actually succeed as a business…
A great marketing agency is able to run campaigns to create brand awareness, leads and sales. This blog examines what you should look for when hiring a marketing agency. Before delving into how to choose the best agency for your business, let’s first discover why digital marketing is so important. How digital marketing can benefit…
Every business needs a workforce to drive the company forward. Without dedicated and talented staff, you will find it impossible to expand your horizons. As an entrepreneur, trying to fulfil every function is impossible and your business will suffer. Finding the right team to match your business needs, however, can be difficult. This blog aims…