Without clarity, there can be only confusion. As much as we want to pretend 2020 didn’t happen, much of the economic upheaval is being carried over into 2021. But that doesn’t mean you’re powerless. In fact, this is a good time to reassess your business goals and determine if you need to make changes to…
Why we were wrong about chatbots and why they’re now one of our favourite tools. Are you instantly put off by the thought of using a messenger bot in your business marketing? We were too! We thought bots were spammy, icky and salesy. We were convinced they couldn’t deliver on what they promised. Well, we’re…
Define your brand voice and stand out from the crowd. In business, the term “brand voice” is often heard and used amongst entrepreneurs, coaches, as well as mentors to name a few. But why is it so important to define your brand voice? Why does it play such an integral part of branding, buyer psychology,…
Innovation is the key to success If there is one business lesson that COVID19 has taught us, it’s that innovation is key to business success. For your company to continue succeeding, you need to innovate your business and move with the times. This may not be easy for businesses who are in an old-routine, or…
You can wing many things in life, but not your business Being an entrepreneur requires that you take chances and find gaps in the market. But that doesn’t mean you don’t need a business plan! A business plan is part of your enterprise strategy. In essence, it is the very structural bones or foundation of…
How to pitch your business with confidence Pitching is an integral part of business, whether you’re a brand new entrepreneur, freelancer, or established business looking to land more clients. Every business owner needs to pitch their ideas to a prospective. This showcases their professionalism and experience, as well as establishes new relationships. There are different…
Not seeing the results you want from your online marketing? You need a Strategy. In this day and age, we take it for granted that you know online marketing is essential for any business no matter the size. But wanting to market online is more than just “boosting” the occasional Facebook post. If you really…
Increase your credibility with great testimonials Testimonials are some of the most important words your future customers need to hear. They contribute towards building your reputation and they effortlessly generate trust with your audience. Even if someone comes across your service or product for the very first time, testimonials show that they’ll get fantastic service…
Generate more engagement with your IG audience The more engagement you get on your posts, the more love the infamous Instagram Algorithm will show you. Above all, Instagram is a platform for relationships, and relationships aren’t built in silence. As much as you like what you’ve posted, if you hear crickets, you might want to…
How setting goals can transform your business Are you tired of spending your time on activities that keep you busy… but don’t lead to more leads or sales? Then you need to set goals that truly move the needle in your business. Stick around because we’re going to show you why goal setting is a…