Facebook Lives can form part of a well-balanced social media strategy. In this blog, we explain how Facebook Lives can create a deeper connection to your audience and be a valuable tool to use for businesses. What’s so special about a Facebook Live? In a nutshell, a Facebook Live allows you to broadcast as its…
As a business owner, our primary objective is to acquire new customers. If you don’t have a strategic marketing plan in place, you might be asking yourself how else you can entice people to buy your product or services. Naturally, if you’re new to the market, you’re probably also asking yourself “what should I charge…
How these marketing misconceptions can affect your business With all the responsibilities of being a business owner, it’s easy to develop certain misconceptions about digital marketing. The field is ever-changing, and you might find yourself believing something that is not, in fact, true. Today we’re looking at the 5 top digital marketing misconceptions and showing…
Lead generation is one of the most important marketing tactics that help SMEs generate more sales and overall growth of the business. This is because when done correctly, it can help to increase conversion rates by turning viewers into paying customers. In this post, we want to give you 5 great lead generation tips to…
Digital marketing has taken the world by storm and because of its on-hand, and innovative nature, it’s making entrepreneurs able to do more (for less). The internet has revolutionized how business owners and everyday people can reach a target audience and communicate over a wider scale. Promoting your business online can seem intimidating because there…
“Time is money”, we’ve all heard that saying before. Everyone seems to be running a “rat race” trying to reach the seemingly never-ending struggle to the finish line. What with the pressures of work and the demands of running a family, it can all become a little or a bit too much. So, what are…
We’ve spent a lot of time talking about Facebook marketing and how essential it is to be active on the platform to boost your business. But keeping active on your Facebook page and placed paid ads is only one piece of the online marketing puzzle. In today’s blog we discuss why it’s essential for your…
Being a small business owner often leads to having less “accessibility” because often SEMs don’t have as much capital as larger businesses do. However, you can create more exposure for your business and connect with your customers through social media in many cost-effective ways. Social media has so many benefits and one of these fantastic…
Being an entrepreneur requires you to have superhuman levels of productivity. Owning your own business has so many duties and responsibilities, that can understandably cause immense stress and pressure. Dealing with these demands puts extra strain on a business owner and can result in a clouded judgment when it comes to making important decisions. In…
Every entrepreneur wants to find better ways in which he or she can market their brand more effectively. However, when we consider the expenses for marketing, it can make us cringe. We’re all in the same boat, and with this post we aim to bring about a sense of “enlightenment” when it comes to being…